Pure Automobile
Designed by Automobile People - Evolved by our Dealership Customers
NetTrak Lead Manager Solutions was founded in 2000 for the specific purpose of developing and delivering a high-value, web-based lead manager application to the retail automotive market. NetTrak was designed by automobile people to excel within the real world environment of an automobile dealership. Over the last 8 years, most of the feature upgrades in NetTrak have evolved from the suggestions and ideas provided by both the managers and salespeople who work directly with the product.
NetTrak LMS was acquired by ADP in 2007 and placed in the Digital Marketing Division of ADP / Dealer Services. The ADP Digital Marketing Division provides auto dealers with a wide variety of products, including premium websites, Digital Marketing email campaigns, search engine marketing/optimization, and pay-per-click ad campaigns. Also offered are powerful CRM and Lead Manager applications, including NetTrak LMS, which manage all of the dealership's digital marketing needs.
Dealership Applications for which NetTrak can be utilized include:
- Stand-Alone Internet Lead Manager / CRM
- BDC Department Management System
- Showroom Lead Manager / CRM
- Finance Department Application Manager
- Service Department Appointment Request Lead Manager