OEM (Manufacturer) Certifications
Most manufacturers now recognize the importance of the Internet for sales at their dealerships. They also recognize that you cannot properly work an Internet lead from a typical email client. You must have a lead management tool with certain capabilities in order to properly handle Internet leads. Since the manufacturers are sending numerous leads to your dealership, they want assurance that the leads are being worked properly. As such, many have initiated Internet Lead Management Vendor Certification programs. NetTrak will continue to work to obtain, and keep maintained, the required Certification qualifications with all manufacturers who have such programs.
Current list of manufacturers for whom NetTrak is a certified vendor:
- General Motors - GM One Source Program
- Ford - Alternative Lead Management tool (ALM)
- Lincoln - Alternative Lead Management tool (ALM)
- Mercury - Alternative Lead Management tool (ALM)
- Saturn - GM One Source Program
- Hummer - GM One Source Program
- Saab - GM One Source Program
- Honda - Lead Manager Application Certification Program
- Acura - Lead Manager Application Certification Program
- Nissan - certified by Nissan North America as an approved vendor
- Infiniti - certified by Nissan North America as an approved vendor
- Mazda - MDOL Lead Management System
- Audi
NetTrak is in the Certification Process with:
- BMW - iSTAR partner
- Mini - iSTAR partner
- KIA
- VW
- Chrysler
If your franchises are not listed, they probably do not have a certification program and, therefore, getting factory leads sent to us will not be an issue.